Privacy Policy

Last updated: October 11, 2026

Summary

• We do not sell personal information, and we do not run ad-tracking pixels on our website.
• We do not use customer data to train generally available AI models.
• When a brand connects its accounts to Anton, we act on that brand's behalf and use the data only to provide our Services to them.
• You can ask us to access, correct, or delete information we control by emailing [email protected]. If a brand shared it with us, we'll help that brand respond.

1. Introduction and Scope

Anton AI Inc. ("Anton," "we," "us") provides an AI platform that helps brands analyze and improve their marketing creative (the "Services"). This Privacy Policy explains what we collect, how we use it, and the choices you have.

It covers three kinds of processing:

If your information reached Anton through a brand that uses our Services, that brand's privacy policy governs it. Please send privacy requests to that brand, and we will help them respond.

Capitalized terms not defined here have the meanings given in our Terms & Conditions.

2. Information We Collect

Information you give us

• Account and contact details: name, work email, company, role, and login credentials.
• Communications: demo requests, support messages, call notes and recordings (with consent), survey responses, and feedback.
• Content you enter into the Services: chat questions, notes, comments, tags, and uploaded files.
• Billing details: billing contact and address. Customers pay by ACH bank transfer or by card through Stripe. We do not store full card numbers.

Information from platforms you connect (Customer Data)

When a customer authorizes a connection, we import data from that platform. Typical data includes:

• Advertising platforms such as Meta (including Instagram), TikTok, and Google: account, campaign, and ad identifiers and names; spend, impressions, clicks, conversions, and other performance metrics; ad creatives, copy, and landing URLs; and aggregated audience breakdowns such as age, gender, and region. We do not receive data that identifies the individual people who saw an ad.
• Organic social: posts, captions, media, and engagement metrics from connected accounts. Comments may include commenter names or handles.
• Commerce and attribution tools such as Shopify, Northbeam, and Triple Whale: order, revenue, product, and attribution data. Shopify data may include customer-level order records.
• Email marketing tools such as Klaviyo: campaign-level content and performance data, including link click activity. We do not import individual subscriber profiles.
• Reviews from sources such as Trustpilot: review text, ratings, and dates. These may include reviewer names or handles.
• Google services such as Sheets or Drive: files the customer chooses to share with Anton.

Information collected automatically

• Usage data: pages viewed, features used, searches, clicks, timestamps, and session recordings within the Services.
• Device and log data: IP address, browser type, operating system, referring URL, and approximate location derived from your IP address.
• Cookies and similar technologies, as described in Section 6.

Information from other sources

• Business contact information from public sources, professional networks, data enrichment providers, event organizers, and referral partners.
• Publicly available marketing content, such as ads in public ad libraries and public social posts from other brands, which we collect to provide competitive and inspiration insights. This content may include the names or handles of creators who appear in it.

Please do not send us sensitive personal information, such as health, financial account, or government ID data.

3. How We Use Information

We use information to:

• provide the Services, including dashboards, creative analysis, reports, briefs, alerts, and the chat assistant;
• create, secure, and administer accounts, including authentication and fraud prevention;
• provide support, onboarding, and the custom work you request;
• monitor, debug, evaluate, and improve the Services, including the quality and accuracy of AI features;
• communicate with you about the Services, billing, security, and policy changes;
• send marketing about Anton to business contacts, who can opt out at any time;
• create aggregated, de-identified statistics, such as cross-account benchmarks, that do not identify any customer or individual; and
• comply with law and enforce our agreements.

How we use AI. We send relevant Customer Data to large language model providers to generate outputs such as tags, summaries, briefs, and answers. These providers act as our subprocessors and are contractually barred from training their models on that data. We may review AI inputs and outputs to debug and evaluate the Services. For Google user data, human review occurs only with your consent, for security purposes, or as required by law. We do not use one customer's data to train or tune models that serve another customer, except in aggregated, de-identified form that cannot be linked to that customer, or where the customer has opted in to model training under our Terms & Conditions.

Legal bases (EEA/UK). Where GDPR applies, we rely on:

• performance of a contract, to provide the Services;
• legitimate interests, to secure and improve the Services, for business-to-business marketing, and to provide competitive insights from publicly available marketing content;
• consent, for non-essential cookies; and
• legal obligation, where the law requires processing.

4. How We Share Information

We do not sell personal information, and we do not share it for cross-context behavioral advertising. We share it only as follows.

• Subprocessors and service providers: vendors that host, process, or support the Services on our behalf, under written contracts requiring confidentiality and appropriate security. We list them at goanton.ai/#subprocessors and notify customers with a data processing agreement before adding a new one.
• At your direction: for example, with people you invite to your workspace, an agency you grant access to, or a Slack workspace you connect for reports.
• Legal and safety: to comply with law, a subpoena, or a court order, or to protect the rights, property, or safety of Anton, our customers, or others.
• Business transfers: in connection with a merger, acquisition, financing, or sale of assets. We will notify you if your information becomes subject to a different privacy policy.
• Aggregated or de-identified data: data that cannot reasonably be linked to you or your business.

5. Platform Data (Meta, Google, and Others)

We use data from connected platforms only to provide the Services to the customer who connected them, consistent with each platform's developer terms.

Meta Platform data. When you connect a Meta ad account or Instagram account, Anton accesses the advertising, page, and Instagram insights data you authorize. We:

• use Meta Platform data only to provide analytics, reporting, and creative insights to the account owner and the people they authorize;
• do not sell, license, or buy Meta Platform data, or use it for ad targeting or to build user profiles;
• do not share it with anyone except our subprocessors or as you direct, as the Meta Platform Terms permit; and
• delete it when you disconnect, ask us to, or end your subscription, subject to Section 7.

Deleting your Meta data. Remove Anton under Business Settings > Integrations in Meta, or email [email protected]. Meta Platform data is deleted within 30 days of disconnection or a deletion request, regardless of the general retention schedule in Section 7. We will confirm when deletion is complete.

Google user data. Anton's use of information received from Google APIs complies with the Google API Services User Data Policy, including its Limited Use requirements. We do not use Google user data to develop, improve, or train generalized AI or ML models.

Other platforms. The same principles apply to TikTok, Shopify, Klaviyo, Trustpilot, and other connected platforms: we use their data only to provide the Services, we never sell it, and we delete it on disconnection or request.

6. Cookies and Analytics

We use a small set of cookies and similar technologies, and no third-party advertising pixels.

• Essential: keep you signed in, secure sessions, and remember your preferences. The Services do not work without them.
• Analytics: show how our website and Services are used, through PostHog. Session recordings are limited to the logged-in product, with sensitive fields masked. We do not record sessions on our public website.

You can block or delete cookies in your browser settings. Where the law requires consent, we ask before setting non-essential cookies. We honor Global Privacy Control signals where required.

7. Retention, Security, and International Transfers

Retention. We keep information only as long as we need it for the purposes in this Policy.

Copies in backups are deleted on their normal rotation cycle.

Security. We use industry-standard safeguards, including encryption in transit and at rest, role-based access controls, and logical separation of each customer's data. Platform access tokens are stored encrypted, and you can revoke them at any time. No system is perfectly secure. If a breach affects your personal information, we will notify you as the law requires.

International transfers. Anton is based in the United States and processes data in the US. Some subprocessors may process data elsewhere. When we transfer personal data from the EEA, UK, or Switzerland, we use appropriate safeguards, such as the European Commission's Standard Contractual Clauses and the UK Addendum.

8. Your Rights and Choices

Depending on where you live, you may have the right to:

• access and receive a copy of your personal information;
• correct inaccurate information;
• delete your information;
• port your information to another service;
• object to or restrict certain processing;
• opt out of targeted advertising and "sales" (Anton does neither); and
• withdraw consent.

US state residents. Residents of California, Colorado, Connecticut, Virginia, Texas, Oregon, and other states with comprehensive privacy laws may exercise the rights those laws provide. We do not use sensitive personal information to infer characteristics about you, and we will not discriminate against you for exercising your rights. We will confirm receipt of a request within 10 business days and respond within 45 days, or 90 days where the law allows an extension. An authorized agent may submit a request on your behalf, and we may need to verify your identity first.

EEA/UK residents. We will respond within one month, extendable where the law allows. You also have the right to lodge a complaint with your local data protection authority.

Creators. Creators who appear in public content we collect can ask us to remove that content or their personal information at [email protected].

How to make a request. Email [email protected]. If your data reached us through one of our customers, we will refer your request to that customer and help them respond. To stop marketing emails, click "unsubscribe" in any email.

Children. The Services are for businesses. They are not directed to anyone under 16, and we do not knowingly collect children's information. If we learn we have, we will delete it.

Changes. We will post updates here and revise the "Last updated" date. For material changes, we will notify customers by email or in the Services at least 30 days in advance.

Contact. Anton AI Inc. · [email protected]

Terms & Conditions

Last updated: October 11, 2026

1. Acceptance of These Terms

These Terms and Conditions (the "Terms") govern access to and use of the websites, applications, dashboards, reports, APIs, and related services (the "Services") provided by Anton AI Inc., a Delaware corporation ("Anton," "we," "us," or "our").

By creating an account, connecting a data source, clicking to accept, or otherwise using the Services, you agree to these Terms on behalf of yourself and the business you represent ("Customer" or "you"). If you accept for a business, you confirm that you have authority to bind it. If you do not agree, do not use the Services.

If you and Anton have signed an order form, master services agreement, or similar written agreement (an "Order"), that Order controls wherever it conflicts with these Terms. If you and Anton have signed a Data Processing Addendum, it controls over these Terms and any Order for the processing of personal data. The Services are intended for business use only and not for personal, family, or household purposes.

2. The Services

Anton provides an AI platform that helps brands analyze and improve their marketing creative. Depending on your plan, the Services may include:

• performance dashboards built from your advertising, commerce, email, and attribution data;
• AI analysis and tagging of ad creatives, such as hooks, angles, formats, and creators;
• automated weekly and monthly reports, summaries, and recommendations, delivered in the Services or to tools you connect, such as Slack;
• creative briefs and other strategy deliverables;
• competitive and inspiration insights drawn from publicly available marketing content, such as public ad libraries and social posts;
• a conversational assistant that answers questions about your data; and
• review, organic social, and customer-feedback analysis.

We may update, improve, or discontinue features. If a change materially reduces the core functionality of a paid subscription, we will give you reasonable notice. Features we label "beta," "preview," or "trial" are provided as-is. They may change or end at any time, and our total liability for them is limited to US$100.

Some deliverables may be prepared with the help of Anton personnel, such as onboarding, custom reports, or creative strategy reviews ("Professional Services"). Professional Services are part of the Services and are also governed by these Terms.

3. Accounts and Third-Party Platforms

Eligibility and accounts. You must be at least 18 and able to form a binding contract. You may invite employees, contractors, and agencies acting for you ("Authorized Users"). You are responsible for their actions, for keeping credentials confidential, and for the accuracy of your account information. Notify us promptly at [email protected] if you suspect unauthorized access.

Connected platforms. The Services work by connecting to third-party platforms you authorize. These may include Meta (Facebook and Instagram), TikTok, Google, Shopify, Northbeam, Triple Whale, Klaviyo, Slack, and review providers such as Trustpilot ("Third-Party Platforms"). By connecting one, you:

• authorize Anton to access and import data from it on your behalf, within the permissions you grant;
• confirm you have the rights and permissions needed to share that data with us; and
• agree that your use of each Third-Party Platform is governed by that provider's own terms.

Third-Party Platforms are not controlled by Anton. We are not responsible for their availability, accuracy, API changes, rate limits, or policy changes, or for how they process data. If a provider restricts or ends our access, affected features may stop working. You can revoke Anton's access at any time from the platform's settings or by contacting us.

Anton reads data from your advertising accounts. Anton does not create, edit, pause, or spend on your ads unless you expressly enable a feature that does so.

4. Customer Data

Ownership. "Customer Data" means data you or your Authorized Users submit, upload, or connect to the Services. Examples include ad performance metrics, creatives, product and order data, customer reviews, and notes. As between the parties, you own all Customer Data.

License to Anton. You grant Anton a worldwide, non-exclusive, royalty-free license to host, copy, process, analyze, and display Customer Data. This license is only for providing, securing, supporting, and improving the Services for you, for complying with law, and, if you opt in, for model training as described below.

No training of third-party models. Anton will not use Customer Data to train generally available AI models, and will not let its AI providers do so. Customer Data is used to produce outputs for you and is not sold.

Aggregated data. Anton may collect usage data and create de-identified, aggregated data derived from use of the Services ("Aggregated Data"). Aggregated Data never identifies you, your brand, or any individual. Anton may use it to operate, benchmark, and improve the Services, including to train and improve Anton's models, and Anton owns it.

Model training (opt-in). If you opt in through your Order or account settings, Anton may also use your Customer Data, including creatives, to train and improve Anton's own models, which may then serve other customers. Anton will not disclose your Customer Data to other customers through Outputs. Opt-in training excludes Meta Platform data, Google user data, and any data a Third-Party Platform's terms prohibit using for training. By opting in, you confirm you have the rights and consents needed for this use, including for personal data about your own customers. You may withdraw consent at any time. Withdrawal or deletion does not require Anton to retrain or delete models already trained, but Anton will not use your Customer Data for further training.

Your responsibilities. You are responsible for the legality of Customer Data and for providing any notices and obtaining any consents it requires, including for data about your own customers. Do not submit sensitive data to the Services, such as health information, government IDs, or payment card numbers, unless we have agreed to it in writing.

Personal data. When Anton processes personal data within Customer Data, Anton acts as your processor or service provider, as described in our Privacy Policy. A Data Processing Addendum ("DPA") is available on request at [email protected] and, once signed, forms part of these Terms.

Security. Anton will maintain reasonable administrative, technical, and physical safeguards for Customer Data, and will notify you without undue delay, and within 72 hours, after confirming a breach affecting Customer Data.

Export and deletion. You may request an export of your Customer Data during your subscription and for 30 days after it ends. After that period, Anton will delete Customer Data within 90 days. Data from a Third-Party Platform is deleted sooner where that platform's terms require it, including within 30 days of disconnection or a deletion request for Meta Platform data. Copies in backups may persist until they are overwritten in the ordinary course.

5. AI-Generated Outputs

The Services use machine learning and large language models, including models from third-party providers, to generate "Outputs." Outputs include insights, tags, summaries, reports, briefs, chat answers, and recommendations. As between the parties, and to the extent Anton has rights in them, you own Outputs generated from your Customer Data.

Third-party content. Outputs may include or reference content owned by others, such as competitors' ads, public social posts, and the names, images, or likenesses of creators who appear in them ("Third-Party Content"). Third-Party Content is provided for reference and analysis only. You do not acquire any rights in it, and you are responsible for obtaining any rights or permissions needed before you copy, adapt, or publish it.

You acknowledge the following about Outputs:

• AI can be wrong, incomplete, or inconsistent. Outputs may contain errors. The same question may produce different answers.
• Outputs depend on the data available to Anton. Delays, gaps, attribution differences, or later restatements by Third-Party Platforms will affect them.
• Outputs are informational. They are not financial, legal, or professional advice, and they are not a guarantee of advertising performance, return on ad spend, or revenue.

You are responsible for reviewing Outputs before acting on them. Decisions about budgets, creatives, campaigns, and spend remain yours. Outputs may be similar to outputs provided to other customers, and Anton does not claim those similar outputs are exclusive to you.

6. Fees and Payment

Fees. You agree to pay the fees in your Order or the plan you select. Fees may be fixed, usage-based, or calculated as a percentage of advertising spend. Unless your Order says otherwise, fees are billed in advance, are in US dollars, and are due within 30 days of the invoice date.

Payment methods. You may pay by ACH bank transfer or by card through our payment processor, Stripe. Anton does not store full payment card numbers.

Renewal. Subscriptions renew automatically for the same term unless either party gives written notice of non-renewal at least 30 days before the current term ends. We may change fees for a renewal term by giving notice at least 30 days before that term starts.

Taxes. Fees exclude taxes. You are responsible for all sales, use, VAT, and similar taxes, other than taxes on Anton's net income.

Late payment. Overdue amounts may accrue interest at 1.5% per month, or the maximum allowed by law if lower. If an undisputed amount is more than 15 days overdue, we may suspend the Services after giving you notice.

Refunds. Fees are non-refundable except where these Terms or your Order expressly say otherwise, or where the law requires a refund.

7. Acceptable Use

You will not, and will not allow anyone else to:

1. copy, resell, sublicense, or provide the Services to third parties, except to Authorized Users;
2. reverse engineer, decompile, or try to extract source code, models, prompts, or underlying data structures;
3. use the Services or Outputs to build a competing product, or benchmark them for competitive purposes without our written consent;
4. scrape, crawl, or access the Services by automated means other than interfaces we provide;
5. bypass security, authentication, rate limits, or usage restrictions;
6. upload malware, or interfere with the integrity or performance of the Services;
7. connect data you are not authorized to share, or use the Services in violation of any Third-Party Platform's terms;
8. use the Services to violate any law, including privacy, advertising, consumer protection, intellectual property, and export control laws; or
9. submit prompts designed to make the AI features produce unlawful, harmful, or misleading content.

We may suspend access, with notice where practical, if we reasonably believe your use breaches this section or threatens the security or availability of the Services.

8. Intellectual Property and Confidentiality

Anton's IP. Anton and its licensors own the Services, including the software, models, prompts, taxonomies, dashboards, documentation, Aggregated Data, and all improvements to them. Anton grants you a non-exclusive, non-transferable right to use the Services during your subscription, solely for your internal business purposes. All rights not expressly granted are reserved. "Anton" and our logos are trademarks of Anton AI Inc.

Feedback. If you send us suggestions or feedback, we may use them without restriction or obligation to you.

Confidentiality. Each party may receive non-public information from the other that is marked confidential or is reasonably understood to be confidential ("Confidential Information"). Customer Data is your Confidential Information. The receiving party will:

• use the other party's Confidential Information only to perform under these Terms;
• disclose it only to employees, contractors, and advisors who need to know it and are bound by similar obligations; and
• protect it with at least reasonable care.

These obligations do not apply to information that is public through no fault of the receiving party, was already known to it, was independently developed, or was rightfully received from a third party. A party may disclose Confidential Information when required by law, after giving prompt notice where legally permitted.

Publicity. With your prior written consent, Anton may identify you as a customer and use your name and logo in marketing and investor materials. You may withdraw that consent at any time.

9. Warranties, Liability, and Indemnification

Mutual warranties. Each party warrants that it has authority to enter into these Terms. Anton warrants that it will provide the Services in a professional manner consistent with industry standards. If Anton breaches this warranty, your exclusive remedy is for Anton to re-perform the affected Services. If Anton cannot do so, you may terminate the affected Services and receive a pro-rata refund of prepaid fees for the unused period.

Disclaimer. EXCEPT AS EXPRESSLY STATED IN THESE TERMS, THE SERVICES AND OUTPUTS ARE PROVIDED "AS IS" AND "AS AVAILABLE." ANTON DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. ANTON DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE, THAT OUTPUTS WILL BE ACCURATE, OR THAT USING THE SERVICES WILL IMPROVE ADVERTISING RESULTS.

Exclusion of damages. NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, AD SPEND, OR DATA, EVEN IF ADVISED OF THEIR POSSIBILITY. This exclusion does not apply to amounts payable to third parties under a party's indemnification obligations, or to a party's breach of Section 8 (Confidentiality).

Liability cap. EXCEPT AS PROVIDED BELOW, EACH PARTY'S TOTAL LIABILITY ARISING OUT OF THESE TERMS WILL NOT EXCEED THE FEES PAID OR PAYABLE BY YOU TO ANTON IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. FOR FREE OR TRIAL USE, THE CAP IS US$100.

Enhanced cap. FOR A PARTY'S INDEMNIFICATION OBLIGATIONS, AND FOR BREACH OF ITS CONFIDENTIALITY OR DATA PROTECTION OBLIGATIONS, EACH PARTY'S TOTAL LIABILITY WILL NOT EXCEED TWO TIMES THE FEES PAID OR PAYABLE BY YOU TO ANTON IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM.

Exceptions. These limits do not apply to your payment obligations, your breach of Section 7, or a party's liability for gross negligence or willful misconduct.

Indemnification by Anton. Anton will defend you against third-party claims alleging that the Services, as provided by Anton, infringe that third party's intellectual property rights. Anton will pay the resulting damages finally awarded or agreed in settlement. This does not cover claims arising from Customer Data, Third-Party Content, Third-Party Platforms, or your modification or misuse of the Services.

Indemnification by you. You will defend Anton against third-party claims arising from Customer Data, your use of Third-Party Content, your breach of Section 7, or your violation of law or of a Third-Party Platform's terms. You will pay the resulting damages finally awarded or agreed in settlement.

Indemnification procedure. The indemnified party must give prompt notice of the claim, give the indemnifying party sole control of the defense and settlement, and provide reasonable cooperation. A settlement may not impose obligations on the indemnified party without its consent.

10. Term, Termination, and General Terms

Term. These Terms apply from the moment you first use the Services until all subscriptions end.

Termination. Either party may terminate for material breach that remains uncured 30 days after written notice. Either party may also terminate immediately if the other becomes insolvent. Upon termination:

• your access ends;
• you must pay all fees accrued through the termination date; and
• Section 4's export and deletion terms apply.

If you terminate for Anton's uncured material breach, Anton will refund prepaid fees for the remainder of the term. Sections 4 through 10 survive termination, along with any accrued payment obligations.

Governing law and disputes. These Terms are governed by the laws of the State of Delaware, without regard to its conflict-of-law rules. Before filing any claim, the parties will try in good faith to resolve the dispute for 30 days. Any dispute that remains unresolved will be decided by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, before a single arbitrator in San Francisco, California. Either party may seek injunctive relief in court to protect its intellectual property or Confidential Information. Claims must be brought individually, not as part of a class or representative action.

Changes to these Terms. We may update these Terms. For material changes, we will give at least 30 days' notice by email or in the Services. If you continue using the Services after the effective date, you accept the updated Terms. Material changes take effect for your current subscription or signed Order only when it renews, except changes required by law or by a Third-Party Platform's terms, which may take effect sooner.

General.

• Assignment. Neither party may assign these Terms without the other's consent, except to a successor in a merger, acquisition, or sale of substantially all of its relevant assets.
• Force majeure. Neither party is liable for delays caused by events beyond its reasonable control, including outages or policy changes at Third-Party Platforms. This does not excuse payment obligations.
• Independent contractors. The parties are independent contractors.
• Severability and waiver. If any provision is unenforceable, the remaining provisions stay in effect. Failing to enforce a provision is not a waiver of it.
• Entire agreement. These Terms, any Order, the DPA (if signed), and the Privacy Policy are the entire agreement between the parties on this subject.
• Export. You will comply with US export control and sanctions laws.
• Notices. Notices to Anton must be sent to [email protected]. Notices to you will be sent to the email address on your account.

Contact. Anton AI Inc. · [email protected]

Subprocessors and Service Providers

Last updated: October 11, 2026 · See our Privacy Policy

Subprocessors (Customer Data)

These vendors process Customer Data on our customers' behalf. We notify customers with a data processing agreement before adding a new one.

Other service providers

These vendors support our own business operations, such as sales, communications, and public content collection. They do not process Customer Data on a customer's behalf.